Melissa MacAlister

Hi there! I'm Mel, and I specialize in helping high-growth companies create order from chaos.

Who I Am

Melissa MacAlister

I'm a Maine native, transplanted to NYC where I live, work, and play.

I'm the kind of person who arrives at my gate at the airport an hour early because I can't stand being late. I tend to make a plan for everything and then at least two or three backups - but have learned to find joy in improvising as well. I live by my Google calendar and find deep satisfaction in checking items off my Evernote checklists.

I started my career in corporate ad sales, but for the past several years have worked at high-growth tech startups, where I've helped create systems and processes that instill a method into the madness. I do my best work when I can function cross-departmentally, communicating across business groups to keep everyone marching to the beat of the same drum and generally making sure important stuff gets done. Throughout my career I've also leaned heavily into strategic business development and partnerships, focusing on creating relationships that drive mutual value vs. trying to force square pegs into round holes.

In my spare time, I enjoy a good barre or yoga class, and am an avid reader (I read 100 books in 2016!). On a Sunday afternoon, you can find me in Central Park with my husband and our Yorkie and Maltese pups, followed by attempting a new recipe I saw on Food Network (with varying degrees of success).

Background

In my professional career, I've been fortunate to work with some of the best. From early stage startups to the world’s largest company, I’ve honed a skillset that allows me to be effective in a wide range of roles. I’ve worked on projects ranging from helping lead a company-wide rebranding effort to building out a marketplace partner acquisition strategy and closing $1M in new business in a year. Executive leadership often has referred to me as an organizational Swiss Army knife, and I make it a point to become what Seth Godin would call a “Linchpin” in any organization I join.

Experience
Handy Technologies
July 2020 - January 2021

Handy is the leading technology platform connecting consumers with independent professionals who provide in-home services like cleaning and furniture assembly. As Director of Strategic Partnerships, I was the business owner for key retail relationships with Fortune 500 retailers.

  • Managed multi-million dollar P&L, internally directing resources and leading projects to strengthen and grow key partner relationships
  • Lead the national in-store launch and expansion of a new partner, establishing critical internal processes and SLA’s
  • Directly managed the expansion, ongoing relationship, and contract renewal for one of company’s largest partners
Jetblack (part of Store No. 8, Walmart’s incubator arm) (Jetblack was absorbed by Walmart in February 2020)
October 2019 to July 2020

Jetblack was the first standalone startup within Store No. 8 and offered a concierge-like shopping experience. New Yorkers could order anything from anywhere simply by sending a text message, and Jetblack would deliver it to their homes the same or next-day.

  • Created and secured executive approval on partnership acquisition strategy, budget, and hiring plan
  • Lead complex negotiations with top global brands and key channel partners
  • Selected, purchased and implemented company’s first CRM (Salesforce)
StellaService (partially acquired by PowerReviews)
March 2013 to March 2019

StellaService builds solutions to help companies improve customer service. I was hired in 2013 as the sole account manager for the StellaService Seal product, and throughout my tenure, worked in almost every department. I was promoted three times and eventually landed as Chief of Staff. When the company was partially acquired in 2019, I joined the acquiring business (PowerReviews) to ease the transition.

  • Owned implementation of OKR’s for the Stella Metrics organization and ran weekly leadership meetings focused on accountability
  • In the absence of a formal sales team, stepped up to close over $1M in new business in less than a year, including some of the world's biggest retail brands
  • When Stella Metrics was acquired by PowerReviews, created documentation and training program for client-facing team of 100+ and acted as internal client-facing subject matter expert
  • Acted as internal business leader to integrate people, processes, and systems when StellaService acquired another business
  • Leading member of task force that owned company-wide rebrand effort
ZocDoc
October 2011 - December 2012

ZocDoc provides patients with easier access to healthcare by letting them book appointments online. In the early stages of the company's growth, I was hired as an Account Executive, functioning as an outbound sales agent (cold calling doctors all day!). I later shifted to help found the company's Account Management team.

  • Responsible for retention of medical offices within a dedicated territory, achieving of 40% revenue retention and creating upsell opportunities for outside sales team
  • Founding member of the Account Management team, helping to establish standards for success and the processes and systems needed to support them
News America Marketing
May 2009 - October 2011

News America Marketing is a division of NewsCorp. It provides advertising and promotional solutions for CPG brands. I was hired as a fresh college grad, and worked as an account coordinator on one of the company's largest accounts and wore a suit every day (!!). I was later promoted to an Associate, where I both supporting existing accounts and sourced new business.

  • Day-to-day contact responsible for collaborating with a global CPG brand to build, execute, and analyze effective advertising and promotional programs
  • Leveraged IRI and Nielsen databases to conduct market research and make data-driven recommendations to clients
  • On-site presence at client's office for weekly in-person meetings with senior brand personnel, establishing rapport and credibility
Education
B.A. Public Relations

Hofstra University
graduated cum laude, 2009

Skills
Microsoft Office Suite
Salesforce
JIRA
Google Drive, Docs and Sheets
WordPress (basic)
References

While I've been fortunate to work with many wonderful people, I'd like to respect them by not sharing their contact information publicly. I'm happy to make introductions upon request!

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